EMPOWERING WOMEN TO LEAD x CREATE x THRIVE

WHILE NAVIGATING THE MUSIC INDUSTRY

A platform created by pioneering women in music supporting women ready to elevate their careers and make their mark.

We take a hands-on approach to educating and empowering women within the music industry, by offering essential knowledge, networking opportunities, and strategic insights into managing and thriving in music business careers.

We blend elements of education & professional training, personal development strategies and mentorship to support women in various music industry roles, from artists to management, production and beyond.

JUST RELEASED!

The 60-Day DIY Viral Artist Blueprint is a comprehensive step-by-step program designed to help independent artists create a powerful online presence, generate buzz, and build a fanbase without needing a major label. This blueprint combines proven marketing strategies with creative, actionable steps tailored specifically for the music industry, guiding artists through each phase of a viral music marketing campaign.

Content Overview:

  • Audience Research & Content Prep

  • Build Anticipation on Social Media

  • Collaborations & Playlisting

  • Launch & Monitor Results

  • Monetization, Promotion & User Generated Content

  • Post Launch Engagement

  • Metrics, Analytic Resources & Tools

This 60-day blueprint is the ultimate guide for independent artists looking to make their mark online, turning everyday efforts into a potential viral phenomenon and laying the groundwork for a sustainable music career.

WHY WE NEED A LEARNING PLATFORM FOR WOMEN IN MUSIC

The music industry can be challenging for women, with various obstacles that impact their careers, opportunities, and well-being. Here are 3 of the top 10 key pain points that many women in the music industry face:

  1. Gender Bias and Stereotypes: Women often encounter gender-based assumptions about their capabilities and roles, particularly in technical and leadership positions like production, engineering, or management.

  2. Lack of Representation and Role Models: There are fewer women in high-visibility positions, which limits mentorship opportunities and makes it challenging for women to envision and navigate paths to success.

  3. Pay Inequality: Women frequently earn less than men for comparable roles and contributions. This disparity is even more pronounced for women of color in the industry.

Professional Development For Women To Navigate The Music Industry

With Music Business Essentials for Women content, you will gain critical insights and practical skills tailored for navigating and excelling in the music industry. Here’s an overview of key learning areas and resources provided:

Content Overview

  1. Industry Foundations:

    • Understand the core components of the music business, including licensing, royalties, contracts, distribution, and publishing.

    • Familiarize with the organizational structure of music companies, and the roles within them, such as artist management, A&R, production, and promotion.

  2. Marketing and Brand Building:

    • Learn essential marketing strategies specific to the music industry, from social media promotion to grassroots marketing.

    • Explore how to develop and manage personal brands or artist brands effectively, ensuring consistency and alignment with audience expectations.

  3. Networking and Relationship Building:

    • Gain techniques for building a strong network within the music industry, emphasizing relationship-building with peers, mentors, and industry veterans.

    • Discover the power of collaboration and partnership, learning how to connect with booking agents, PR professionals, and media outlets.

  4. Financial Literacy in Music:

    • Cover essential financial topics such as budgeting for projects, tracking revenue streams, and managing artist or label finances.

    • Learn about various funding options, including grants, sponsorships, and crowdfunding tailored for music projects.

  5. Empowerment and Confidence-Building:

    • Participate in sessions focused on overcoming industry-specific challenges women face, building confidence, and developing an assertive communication style.

    • Access mentorship and advice on career advancement, leadership in male-dominated spaces, and resilience strategies.

Our content offers both foundational knowledge and a supportive, empowering environment designed to equip women with the tools and confidence to thrive in the music business.

“I’ve learned more information with Music Business Essentials for Women that I have applied to building my career than with any other program I’ve participated in. Most Importantly, I’m so much more confident and know that I have the tools I need navigate my career.”

— Amira J., Musician, Los Angeles

We cover the areas below among others that are key for both artists and emerging and established music industry professionals:

  • PERSONAL DEVELOPMENT
  • ENTREPRENEURSHIP FOR ARTISTS
  • TOUR MANAGEMENT
  • ARTIST MANAGEMENT
  • BUDGETING & FINANCE
  • BRANDING & MARKETING
  • SPONSORSHIPS & PARTNERSHIPS
  • PUBLICITY & MEDIA/PROMOTION
  • SOCIAL MEDIA BASICS
  • RELEASING YOUR MATERIAL
  • MUSIC LICENSING & PUBLISHING
  • MERCHANDISING
  • COMMUNICATIONS
  • GROWING YOUR NETWORK
  • BOOKING & LIVE PERFORMANCES

Charyn Harris

Professor of Music Industry Studies/Curriculum Design

CHARYN HARRIS is an active entertainment professional and has served as a Professor of Entertainment Studies with several leading universities. Charyn has built an impressive career infusing the intersections of the arts and business. As a musician, she has recorded and performed with Al B Sure!, MC Hammer, Malcolm Jamal Warner, Jonathan Butler, The Cranberries, Billy Porter, among many others, and most notably was the only female keyboardist to tour with the iconic Barry White. After an extensive touring career, Charyn entered the field of arts education and was a coveted instructor for the families of Hollywood celebrity royalty including Eddie Murphy, John Tesh, and others. Charyn gained recognition for building the music department of A Place Called Home in Los Angeles, and became the first national network partner of the Berklee City Music Network, resulting in over 40 summer and full scholarships for aspiring musicians. She further pushed to ensure an avenue for scholarships for young aspiring musicians nationwide. 

As an author, speaker, and teaching artist, Charyn brings her multiple layers of unique experience into the fold, curating content targeted at teaching musicians, artists, and creatives to leverage their skill set to create a career blueprint. Charyn is the author of "The Art of War for Creatives," inspired by her trajectory as a creative pursuing a career while navigating the terrain of the music industry. She has produced events for artist Syd and was co-producer for the largest memorial to Prince, which took place in Los Angeles. Specializing in artist logistics and tour management, Charyn continues to build a portfolio of inspiring creative projects and recently co-produced the video for Macy Gray’s 2021 release, ‘Thinking of You.” and is a co-writer on Gray’s since “Mercy” featuring Citizen Cope.

You can listen to Charyn every week on SIRIUSXM’s Studio 54 Radio as host of “The CHARYN HARRIS EXPERIENCE” where she interviews people who have moved the needle in music, lifestyle in culture.

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